15+ years of being involved in the music industry, countless hours in consulting taught me many things..



But the biggest lesson? 



The self-sufficiency of your business will determine how far your business will grow, scale and last.

Growing up with a dad that ran a successful record label came with many perks. 

I’ve been exposed to the glamor (his musicians in the label going on tours, fancy studios, national broadcasts, interviews going viral on search engines or being broadcasted, getting to listen to about-to-be-released music and giving my opinions, being invited to child modelling gigs, autographs from favorite celebrities).


I could ask for anything (music lessons, travels, what I want for food, clothes, electronic gadgets, school I want to attend)... And money was never a reason why I couldn’t have something-- thanks to the financial freedom that my dad’s business provided for our family.


So even when his label shut down, and my fairytale-like-childhood came to an end, I was set on becoming a musician that performed on some of the biggest stages… But without ever having to starve myself as I “make it”, and without anyone screwing me over due to a lack of education.

I started my own marketing agency for local businesses. I only slept 4 hours a day, and hustled through to build my business while juggling school and my part time job. I thought that it was just a sacrifice that I needed to make, like my dad did when he was building his business. It's, honestly, all I've seen and known.

Then when I did my numbers for the quarter... I realized I’ve only made $27 in profit.

I’ve seen way too many cases-- being in auditions, seeing the piles of demos piled up-- where so many people try for AGES and never experiencing a single win. And as much as I loved both music and business, So I quit. Both entrepreneurship and music. I thought my efforts have run its course. 


I got a corporate gig at a billion dollar non profit organization. And I was starting to settle into the field of project management, as I continuously shifted my thoughts away from the stage, and the thrills of running my own business.

But I stopped myself every time. I didn’t want to fight a battle that I was meant to lose. 


What nobody expected? That. was my road back to music and entrepreneurship.

The corporate world was the exact thing led me back to music and entrepreneurship. #HappyLittleAccidents 


I was getting exposed to all sorts of principles and methods from all disciplines of business operations, and all the moving pieces involved in managing multi 6-7 figure projects and budgets. I saw behind the scenes of how huge organizations, run by themselves. I saw how great teams run, saw what it meant to be a great manager at the operational level. 


Along with my coursework in marketing and operations diving REALLY deep into the consumer psychology, how to sell and promote in a way where it brings in money… Data driven decisions... Working with 8 figure budget projects in a case competition setting... 


Along with many opportunities that allowed me to direct and execute marketing strategies for many non-profits under different budgets… My eye for discovering diamond in the rough (which developed from critiquing music, screening through endless profiles of event staff, video gamers, projects)... 


Things were starting to make sense again.... So I crafted my own methodologies, and started to bring that up in my client work. 

That's when sh*t got real. In a good way.

My work got featured in major media publications such as Huffington Post, Entrepreneur etc. Companies that I worked with were able to increase their revenue by up to 1000%, and reduce their teams' workload by up to 60%.


And my clients were able to achieve incredible results such as:

  • Grow to 5, multi 5 figures, and even to 6 figure months WHILE reducing expenses.. And uncovering up to $1Mil worth of revenue leaks

  • Creating a mightier, dream team that just "gets it" with no babysitting required; and achieving highest grossing months despite being away for almost a month

  • Selling out their scaleable offers (group programs, memberships, masterminds etc) in a way that feels most aligned for them (ads, no ads, different launch styles etc); and securing anywhere from 2k to 30k to their bottomline in more passive manner

  • Generating double the previous year's revenue in less than 45 years as a national non profit organization

  • Secured publicity opportunities such as podcast interviews, newspaper feature and in publications such as Huffington Post, Influencive and Evercoach

I realized that at the end of the day, what determines a longevity of a business is how a business can run without you being there. So if you’re reading this, and are tired of experiencing “I want to continue to scale my business, but I feel capped. And I can’t work harder than I already do”... There’s no need to look further. 

Let's turn your business into a self-functioning machine that you can take time away from at any given moment and secure your financial freedom and impact as you scale your business to the next level.. And beyond that.


Click on the button below and let’s explore the possibility of partnering up.




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