I’ve been exposed to the glamor (his musicians in the label going on tours, fancy studios, national broadcasts, interviews going viral on search engines or being broadcasted, getting to listen to about-to-be-released music and giving my opinions, being invited to child modelling gigs, autographs from favorite celebrities).
I could ask for anything (music lessons, travels, what I want for food, clothes, electronic gadgets, school I want to attend)... And money was never a reason why I couldn’t have something-- thanks to the financial freedom that my dad’s business provided for our family.
So even when his label shut down, and my fairytale-like-childhood came to an end, I was set on becoming a musician that performed on some of the biggest stages… But without ever having to starve myself as I “make it”, and without anyone screwing me over due to a lack of education.
I started my own marketing agency for local businesses. I only slept 4 hours a day, and hustled through to build my business while juggling school and my part time job. I thought that it was just a sacrifice that I needed to make, like my dad did when he was building his business.
I’ve seen way too many cases-- being in auditions, seeing the piles of demos piled up-- where so many people try for AGES and never experiencing a single win. And as much as I loved both music and business, I didn’t want to fight a battle that I was meant to lose. So I changed my course.
I got a part-time position in project administration, at a billion dollar non profit organization. And I was starting to settle into the field of project management, as I continuously shifted my thoughts away from the stage, and the thrills of running my own business.
Little did I know… The corporate was the highway that led me back to music and entrepreneurship.
I was exposed to all sorts of principles and methods from all disciplines of business operations, and all the moving pieces involved in managing multi 6-figure projects and budgets. I saw behind the scenes of how huge organizations run by themselves.
And when my specialization in marketing really dove deep into the consumer psychology, how to sell and promote in a way where it brings money… Along with many opportunities that allowed me to direct and execute marketing strategies for many non-profits under different budgets…
And when my eye for discovering diamond in the rough (which developed from critiquing music and talent in music production setting) and my experience in business were combined in my client work…
My work got featured in major media publications such as Huffington Post, Entrepreneur, YFS Magazine etc. Companies that I worked with using my REFRESH™️ method were able to increase their revenue by up to 1000%, and reduce their teams' workload by up to 60%-- while having a better control over their work-hours and turning their wildest ideas into a reality.
If you’re reading this right now and you’re realizing that you’re spending more time thinking about moving pieces of your business than letting your business be the machine that catapults you + your vision forward-- I bet you’re the kind of person that wants more, even though in everyone else’s eyes, you’ve already “made it”.
If you’re ready to turn your business into a self-functioning machine that you can take time away from at any given moment, a dream team (or more!) that truly takes care of you and your to-do list rather than adding more, and supports and secures your financial freedom and impact…