3 Things Gurus Will Not Tell You: Scaling Your Business
They don’t tell you what it REALLY means to have an automated business.
If your business is TRULY automated, your business should be able to run– without you being a part of the picture and not take a hit on the revenue: EVEN IF you have to step away from your business for a long time.
If you can’t walk away from your business for a week, 2 weeks or even a month WHILE knowing that your profit will generally be the same (or better), emails will be answered, and things will be done etc… Then it means your business is NOT automated– regardless of what you’ve been told in the past.
Passive income products (memberships, funnels, courses etc) does NOT mean automated business. It simply means that the promotions + sales + offer delivery process itself is passive (as it doesn’t involve you being on livestream 24/7). It doesn’t mean your workload will be passive. In fact, you’ll be putting in a LOT more time, energy and monetary resources in creating these passive income products (figuring out the funnel, making the product / service, testing, investing $ into audience building). As well, if your business is 100% based on launches… What happens if launch fails?
They don’t tell you what it REALLY means to be a CEO.
People are comfortable enough to say “I run my own company”, “I’m self- employed” etc— but do not fully embrace the term “CEO (Chief Executive Officer)” due to company size, not a strong business background etc. By not embracing the term “CEO”, even if you’re aware that you’re the head of your company, you aren’t recognizing your responsibilities of making sound managerial decisions that comes with the title.
Many gurus and mentors only focus on the upsides of being a CEO on their social media platforms and marketing materials such as first class flights, working by the beach with a laptop etc. This representation does a good job of showing the “perks” that come from having a successful company after YEARS of hard work.
Most people don’t show (nor want to discuss) the responsibilities involved in being a head of a company— and when asked, they shrug off as they say “I just do whatever I want, and let everyone else take care of things”. They do not mention the “dark sides” at all. This means they leave out details such as:
- They often need to work outside of regular business hours to execute their ideas (and if you take the approach of “no planning / do whatever”, even if you might enjoy the work, you won’t be able to predict your work hours).
- There are situations where what they’d personally do VS what they should do as a good CEO is completely different (firing a team member, letting go of a joint venture partner, horrible customer experience etc).
- When your business grows too fast WITHOUT back-end processes that allow your business to be self sufficient.. It’ll destroy your business’s long term growth… and business as a whole. Kauffman Foundation and Inc. Magazine’s follow up studies of companies that appeared in 5000 fastest growing companies showed that 2/3 of the companies that made the list gone out of business, shrunk in size or were sold disadvantageously.
The system they tell you to put in place are NOT enough to get you to where you want to be.
Regardless of what way you are taught to run your business, these are the systems (or “automations”) that you’re taught to have: sales funnels, calendar, email sequences, checkout pages, facebook advertisements, launching systems and a virtual assistant.
These are all great and needed. The systems that they tell you to put in place are lead generation and marketing systems. They are crucial as it boosts your bottom line— but are a small part of an equation. But 99% of people you follow (even the ones who works with systems / automations) will end at these. They won’t go further. This is a quick screenshot (gif) of one of our systems checklist that we use to perform business audits. There’s a LOT!
There are many reasons behind why many gurus don’t tell you these (wanting to keep things positive, marketing strategy, they themselves not being aware of this etc). However, for someone that needs to go REALLY big in their business, it’s important to have a full picture of what’s involved to build a successful business that runs by itself. Hope this helps you!